Online Marketplace Data to Figure COVID-19 Impact on Micro and Small Retailers in Indonesia


  • Dhiar Niken Larasati Directorate of Analysis and Statistics Development, BPS-Statistics Indonesia, Jakarta, 10710, Indonesia
  • Usman Bustaman Directorate of Analysis and Statistics Development, BPS-Statistics Indonesia, Jakarta, 10710, Indonesia
  • Setia Pramana Directorate of Analysis and Statistics Development, BPS Statistics Indonesia, Jakarta, 10710, Indonesia; Politeknik Statistika STIS, Jakarta, 13330, Indonesia



covid-19 impact, micro and small retailers, online marketplace


The COVID-19 outbreak is not only talking about health crises but also social and economic crises all over the world. In Indonesia, the outbreak has shaken almost all business sectors, however it seems to bring a silver lining for e-commerce sectors since the pandemic has developed online shopping habits. During the pandemic, the impact of COVID-19 on the Indonesian economy needs to be updated from time to time to be used on quick policymaking. Therefore, big data plays an important role to provide the information relatively fast. This paper aims to describe how big data i.e., marketplace data, could be used to figure the impact of COVID-19 outbreak on micro and small retailers in Indonesia. The dataset was collected regularly from a marketplace website in Indonesia from January to June 2020. To see the changing of sales during the COVID-19 period, the sales before and after social distancing policy implementation are compared. The result showed that the online marketplace in Indonesia is dominated by micro retailers based on the number of products sold in the marketplace. The total revenue of micro retailers gives a significant increase during the pandemic. Whereas for medium retailers, the increase in total revenue is seen to be lower than micro retailers’ total revenue. It indicates a positive sign for the growth of micro retailers in the online marketplace.


Download data is not yet available.


Booth S A 1993 Crisis management strategy: competition and hange in modern enterprises (London and New York:Routledge)

Fabeil N F, Pazim K H and Langgat J 2020 The impact of covid-19 andemic crisis on micro enterprises: enterpreneurs’ perspective on business continuity and recovery strategy JEB 3 837-44

CCSA 2020 How covid-19 is changing the world:a statistical perspective

BPS 2020 Berita resmi statistik 5 agustus 2020 ind/materiBrsInd-20200805114633.pdf

Khan A G 2016 Electronic commerce: a study on bene ts and challenges in an emerging economy Global Journals Inc. 16

Nanehkaran Y A 2013 An introduction to electronic commerce IJSTR 2

Subdirektorat Pengembangan Model Statistik 2020 Analisis Big Data Ditengah Masa Adaptasi Kebiasaan Baru (Indonesia: Badan Pusat Statistik)

Bustaman U, Larasati D N, Putri Z H S, Mariyah S, Takdir T, Pramana S 2020 Building e ective and e cient procedure for preprocessing marketplace data ICITEE 12

Wijaya A, Mariyah S 2019 Study of Consumer Price Index based on E-Commerce in Indonesia c-economic-statistics/apes-2019-featured-papers les/non-o cial-document/dtl eWeek2017p27 SeungKeonKim en.pdf accessed on 11 October 2020

Sub Direktorat Statistik Komunikasi dan Teknologi Informasi 2019 Statistik E-commerce 2019 (Indonesia: Badan Pusat Statistik)

Pramana S, Yuniarto B, Kurniawan R, Yordani R, Lee J, Amin I, Satyaning P P N L P, Riyadi Y, Hasyyati A N, Indriani R 2017 Big Data for Government Policy: Potential Implementations of Big Data for O cial Statistics in Indonesia IEEE 11 17-21

Mukherjee S and Shaw R 2016 Big data { concepts, applications, challenges and future scope IJARCCE 5

Avinash B M and Akarsha B M 2017 Big data analytics for e-commerce { its impact on value creation IJARCCE 6

European Commission Eurostat 2017 Practical guide for processing supermarket scanner data (Luxembourg: Eurostat) e/covid19 e/msmes report e.pdf accessed on 11 October 2020

Sha M, Liu J and Ren W 2020 Impact of covid-19 pandemic on micro, small, and medium-sized enterprises operating in pakistan Elsevier nance: :text=SMEs%20account%20for%20the%20majority,(GDP)%20in%20emerg accessed on 12 October 2020 accessed on 12 October 2020

Subdirektorat Statistik Industri Kecil dan Rumah Tangga 2018 Pro l Industri Mikro dan Kecil 2018 accessed on 12 October 2020

Schintler LA and McNeely C L 2017 Encyclopedia of big data (Springer: New York)

Richardson R 2019 Beautiful Soup 4.4.0 documentation

Takdir T, Mariyah S, Luqman M., Ermawan G Y and Pramana S 2017 Identi cation and analyses of technology for crawling, data staging, and data storage from some approaches working paper

Morvan L 2016 Data: the fuel of the digital economy and SME growth (Accenture: Dublin) nance/id/peraturan/undang-undang/Pages/Undang-Undang-Republik-Indonesia-Nomor-20-Tahun-2008-Tentang-Usaha-Mikro,-Kecil,-dan-Menengah.aspx accessed on 13 October 2020

Gupta P, Dubey A 2016 Business intelligence: techniques and integration with data mining, knowledge management and cloud IJERMS 3 accessed on 14 October 2020

Setiawan A B 2018 Revolusi bisnis berbasis platform sebagai penggerak ekonomi digital di Indonesia JMTI 9 61-76




How to Cite

Larasati, D. N., Bustaman, U. ., & Pramana, S. . (2021). Online Marketplace Data to Figure COVID-19 Impact on Micro and Small Retailers in Indonesia. Indonesian Journal of Statistics and Its Applications, 5(2), 333–342.